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Today is a very sad day for all us music lovers. It has been announced that this weeks issue of NME will be their last free print edition. Unfortunately they’ve decided it’s not financially benefiting them giving out the free print copies of the popular magazine; the strategy is to also broaden their digital audience.
Mike Williams stepped down as editor in chief of NME at the end of February. As you can imagine with the change means some people will be losing their job, however NME have every intention of finding the staff who lose their job a new one.
NME became a free print magazine in the hope of broadening their reader audience which it has definitely done but now it’s time they broaden their digital wings. As part of their digital expansion, NME will be launching some new services:
- NME Audio will be made up of two channels – NME 1 and NME 2 which will be available on the NME site and TuneIn app.
- NME will be showcasing new talent on NME’s radar and feature a range of artists and classics on NME 2
- A new franchise called The Big Read will be replacing the weekly cover star interview. This will be a huge feature which will also appear along with other big stories available in the App Store.
- Developments have been made to their ticketing service and memberships.
NME have confirmed that it will continue to print special issues like its new paid for series NME Gold; they’ll also be exploring other print opportunities.