Exploitation Of The Urban Yute: Puma x JD Sport’s Controversial “Crackhouse” Campaign

⊗Reader Advisory- Mature Content⊗ Leading brands Puma and JD Sports have come under harsh criticism over their most recent promotional campaign that is based around the theme of a "crackhouse part". This event was part of Puma’s #runthestreets campaign, with it’s setting being in the controversial "House of Hustle". Puma is an influential athleisure brand [...]