1999 IS CELEBRATED IN TRUE BUBBLEGUM STYLE WITH WEST COAST BRAND – THE HUNDREDS.
Britney‘s been stealing our hearts since 1995, and now she’s winning over our style too. The former Mickey Mouse Club House child star turned global Pop Princess has united with LA based streetwear brand – The Hundreds. Founded in 2003 by Bobby Kim and Ben Shenassafar, the urban icons share the same turn-of-the-century vision as the pop dynamite herself, with their past partnerships including household names such as Disney, NBA and Roald Dahl.
Although known for her Billboard No1s and platinum albums, Britney Spears has proved she is way more than just a triple threat one-trick pony. She’s an activist, unapologetically championing trans rights and supporting the LGBTQ+ community. She also shows that mental health and personal difficulties are obstacles even an A-lister can overcome, pushing back against the relentless nature of the media.
This collaboration is anything short of substance, reinforcing The Hundreds‘ “People Over Product” ethos. The collection boasts a selection of graphic tees, puffed up jackets, Jerseys, hoodies, fleeces, and a tote. Garments feature designs reminiscent of 90s work turned casual-wear including half-zip fleeces and nylon outerwear. Printed with images dug up from archives, the apparel is scribbled in swirly, twirly and thick groovy fonts on the arms, front and back. The final touch – a Britney Barbie-esque nametag decorated across the breasts.
Produced in subdued pastels, monochromes and Orangeade hues, this collection retails in sizes S-2XL: gender-specific marketing is absent. Adrogynise it by pairing with oversized combats and retro reproduction creps. Or embrace femininity by styling with straight leg denims and 1461s.
This collection is selling out, so grab yours via The Hundreds‘ official web-store and app, stockists or The Hundreds LA flagship store on Fairfax.
Words By Charis Crawford Corri – Fashion Director
Disclaimer- all images used within this article have been sourced from The Hundreds‘ official website and Google Images. Ragged Culture Publishing Ltd. does not own the copyright to the images within this article. All rights reserved.