Sprinting In Checkerboard: Kenzo Minami x Reebok

The ringing in of the new year, always brings a bundle of sneaker releases. And what better way to kick off crep season than with classic sportswear retailer – Reebok who’s had past successful collaborations with the likes of Vetements, Palace and Gosha Rubchinskiy. With Reebok x Tom & Jerry dropping shortly after, the trainer brand has teamed up with creative – Kenzo Minami, a Japanese designer Reebok are no strangers to. Following their exclusive 2005 “Pump Fury” release, it comes as no surprise that Minami has brought to the ‘studio‘ the graphic style he’s renown for.

The “Instapump Fury” features a monochrome scheme, with tiny pops of primary colours. The checkerboard and bar code design alludes to urban psychedelia, whilst the slim sleek silhouette and chunky sole reps the growing popularity of the trek-street aesthetic.

Despite its daring appearance, these trainers can universally be styled with chunky knitwear and relaxed-fit cargos for casualwear, or elevated with an evening gown or some tailoring for a more dressy finish.

This collaboration will be available from 15th January 2020 on Asphalt Gold‘s official website.


*Disclaimer – all images featured in this article are sourced from Google. All rights reserved*

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.