Here in the South East, there’s something special about living in the UK. There’s something about the way we’re dressed that differentiates from how people from even other parts of the UK are. Jenna Hughes – Founder & Designer of online-based independent brand –Nebbity encapsulates this.
Nebbity is a kaleidoscope of velvet and cuteness. Producing a variety of solely handmade garments from skirts to 2-piece sets, their clothing is designed for the current youth. You can find a spectrum of colours within their creations, ranging from soft pastel tones to richer darker hues. Selling a good mix of form-fitting and A-line silhouettes, Nebbity offers both ready-to-wear and bespoke pieces.
Essentially specialising in festivalwear, I can see many of their creations be made into wearable everyday staples. Nebbity is the type of brand that would be ex-squat ravers wet dream – they have their solid market. Living in London, I know for sure there’d be a lot of females (more so in the streetwear community) who would sport their boob tubes with wide leg utility jeans and TNs or 720s.
Reaching for the 90s/y2k aesthetic, Nebbity pay homage to many millennial icons such as Baby Spice, Paris Hilton, and of course – Cher Horowitz from Clueless. Originally starting out on Depop, Hughes‘ designs always stood out for me amongst the other sellers. I can’t even explain what it was about them that did, they just have this fun running theme that automatically brings waves of nostalgia and playful vibes.
Catering to sizes 4-14, what I like about this brand is the consideration of those with smaller waistlines. Hughes claimed in an interview that despite being slim, she found it hard to buy clothes from high street retailers that fitted her waist; I can completely relate to this. Being a UK 4-6 with hips at least 10″ bigger than my waist, it’s not always the easiest to find that ‘perfect‘ fit. Hughes designs her waistbands to be fitted, eliminating the infamous and annoying gaping you get at the back of skirts and jeans. She also offers ‘petite’ and ‘tall’ options on trouser inseams, accommodating to a variety of leg lengths…And this is why I love female-owned businesses, especially within the fashion industry. They have an advantage, because they’re females who know what females want and how our bodies work and actually look like.
Frequently dropping new lines, Nebbity stay relevant through their social media presence which allows them as a company to stay connected to their global customer-base, as well as keeping an eye on what’s happening in the fashion world around them. They’re not fast-fashion though (obviously), and the handmade aspect is always refreshing and a personal preference over the mass production of high-street and high-fashion brands. Prices airing on the slightly more expensive side, you get what you pay for – quality clothing that is unique, trendy and promotes a sense of sustainability.
Maybe I’m biased because I would wear their collections over and beyond writing about them, but I kind of wish Nebbity had more clout. I’m not saying they’re slept on; they’re very much known within circles, just not hyped about enough. Hughes is the type of designer I can imagine in 2 years trading on Dollskill, and doing partnerships with similar cult brand – Sugarthrillz.
There’s something about Nebbity – something really unique and special, that goes beyond the smell of Boomtown.
Words By My Superiority Complex
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*All images are sourced from Nebbity’s official website and Instagram account. We are not responsible for the source of the images beyond these entities. Ragged Culture Publishing Ltd does not own copyright to these images. All rights reserved.*