London Fashion Week SS19 Preview

♠ London Fashion Week is fast approaching, and this one is going to be major. With names such as Alexa Chung debuting her latest collection on the Saturday, to Victoria Beckham on Sunday, there’s a lot to keep on top of. Fashion is such a fast paced industry – it is important to be aware of who and what is going on, especially at events such as London Fashion Week. Fashion week was initially established by Eleanor Lambert in 1943, New York; it was a concept specifically designed to allow buyers and the press to watch fashion progress, but has now developed into an ever-growing event that allows people to express their ideas and movements within the industry.

This will be London’s first ever fur free catwalk; the negative press surrounding fashion week will be focusing on something new. Burberry have agreed to discontinue their concept of burning un-wanted stock in order to keep their high fashion name, and Molly Goddard is designing the limited edition fashion week tote bag – this is going to be one of the most memorable Fashion Weeks yet.




Fashion Week have always had protestors arguing that wearing fur is cruel and unnecessary, so on September 7th 2018 it was announced that this fashion week will be entirely fur free. Having conducted a survey with all the Fashion Week designers it was agreed that no real fur would be used at all on the catwalk. This is a trending movement in the world of fashion, with fur being one of the most traditionally-used materials; designers and collectives are listening when people voice their problems. Brands such as Canada Goose have always been controversial regarding their use of fur. Therefore with all of these designers collectively agreeing to ban fur, other individual brands may listen with a focal point of a fur free future. It is possible to use faux fur and develop exquisite pieces, cruelty free.


LFW has established itself as one of the most creative and innovative fashion showcases in the world, with its home, London, being one of the most multicultural, vibrant and diverse cities on the planet. Throughout the month of September, LFW merges creative institutions, designers’ businesses and global brands, offering consumer activation in London as a back drop to fashion week. London Fashion Week Festival will also be continuing, inviting over 14,000 people across four days to experience the “ultimate fashion experience”. LFWF is an ideal place for people new to explore and have a smooth transition into industry. Having been myself, I would recommend purchasing tickets to anyone considering it or wanting to get a less intense fashion week experience.




Approaching LFW we have been given the opportunity to explore various designers such as Pam Hogg and many more. I-AM-CHEN will be releasing a new collection along with Ashley Islam, Ada Zanditon, Rosella May and Malay Breton. Although we have a lot of designers up and coming, there’s some fresh faces to watch out for. With Pam Hogg’s presentations consistently being envied after, she is tackling new concepts for her latest collection.

The British Fashion Council (BFC) announced a shake up of events last year, moving the official show space of LFW and London Fashion Week Men‘s to its new home at The Store Studios, in the Central. With there being a full schedule available on the fashion week website, here is a run down of who to watch out for:


Friday 14 September

  • Bora Aksu – 1pm
  • Pam Hogg – 5pm

Saturday 15 September

  • Anya Hindmarch – 9.30am
  • ALEXACHUNG – 11am
  • Molly Goddard – 2pm
  • House of Holland – 5pm
  • Temperley London – 7pm
  • Mary Katrantzou – 8pm

Sunday 16 September

  • Victoria Beckham – 10am
  • Preen by Thornton Bregazz – 11am
  • Roland Mouret – 12pm

Monday 17 September

  • Roksanda – 10am
  • ERDEM – 11am
  • Christopher Kane – 1pm
  • Burberry – 5pm

Tuesday 18 September

  • Mark Fast – 12.30pm
  • Richard Quinn – 2pm




With there being official live updates via the website, the best place to find out what’s going on and how it is all running is to follow #LFW across social media. All updates will be announced via this.


This is going to be a good weekend! Watch out for our reviews of the shows, after parties and events throughout the week. ♠

Words By Lucy Osborne

*This is not sponsored or affiliated content to any of the entities mentioned. All opinions are my own. All images are property of Graduate Fashion Week 2018. I am not responsible for the source of the photos beyond this entity*

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.