Louis Vuitton have announced their next creative director for menswear will be Virgil Abloh known for founding haute streetwear brand Off-White and being creative director for Kanye West.
This is amazing news as he will be one of the few black designers at the top of a French heritage brand. The news comes as part of a shake up at LV which started with Kim Jones departure who Virgil will be taking over from.
LV is popular as it is but this could really bring them success – a lot of the younger generations love streetwear but love designer brands as well, so this is what we’ve been looking/hoping for. Something that’s urban but with the prestigious label on.
Virgil will continue to work at Off-White while working for LV as well and his first show will be at Paris Fashion Week this June.